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For prospective entrepreneurs, listening to experts helps

Thursday, June 28, 2012
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For prospective entrepreneurs, listening to experts helps
Starting a business is far from easy. For this reason, many entrepreneurs look to graduate school to gain the knowledge and skills they will need to thrive as a business owner.

In addition to enrolling in business school, sometimes the best thing prospective entrepreneurs can do is listen to the men and women who have found success as business owners. Students at Western Carolina University in North Carolina now have a chance to do this thanks to a faculty-created Web site.

According to a university press release, students who are enrolled in Western Carolina’s Master of Entrepreneurship program can visit EntrepreneurshipInterviews.org and gain insights directly from the experts. This online resource provides visitors with advice and information on everything from business startups to marketing strategies. New interviews are conducted and posted by entrepreneurship students.

"I knew before I ever began my teaching career that conducting formal interviews or just talking to people informally was one of the most potent ways that I could gain deeper understanding of any subject," said Robert Lahm, associate professor of entrepreneurship at the university. "You’d be surprised; if you’re paying attention you can learn from just about anyone at any level."

By Monique Smith

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