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Mass media organization to offer graduate programs

Monday, June 9, 2014
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Mass media organization to offer graduate programs
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While paper magazines can still be found everywhere from grocery store checkout lanes to newsstands, there are those who believe the days of print media are nearing their end. Just don't say that to Condé Nast, the publishing giant behind such brands as "GQ," "The New Yorker," "Vogue," and "Wired."

In fact, the company is so confident in the future that it's looking to prepare the next generation of media professionals through partnerships with academia. According to Inside Higher Ed, Condé Nast will work with investment firm University Ventures and as yet unnamed schools to eventually offer special advanced degree programs.

"We have a very strong interest in being part of developing the next generation of talent," Jill Bright, chief administrative officer at Condé Nast, told the news source. "It is an opportunity to introduce our brands to new audiences by creating something that's unique in an educational setting."

Currently, the plan is to launch the program in the fall of 2015. At first, accredited certificate programs will be available, followed by graduate programs. Discussions are underway with colleges and universities that will host the programs, which will include both online and in-person elements. The news outlet reported that "Wired," as well as "Architectural Digest" and "Gourmet" are likely to play a role in the first academic offerings.

While the chance to learn directly from professionals who work for an organization like Condé Nast is quite the opportunity, there are other ways for students to prepare for media careers. For example, individuals who wish to craft the types of engaging stories that appear in acclaimed periodicals may want to pursue a graduate degree in journalism.

Columbia Journalism School, for example, offers both Master of Science and Master of Arts programs in the subject, according to the school's Web site. Meanwhile, students can enroll in the Journalism Graduate Program available through Harvard University's Extension School, states the offering's Web site.

By Monique Smith

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